Nail the Small Stuff and You'll Perfect Your Sales Funnel

Are you tired of putting in the work to create a killer sales funnel, only to feel like all that effort is wasted because you're missing out on the details? Trust us, we've been there. It's easy to get caught up in the big picture and overlook the small but crucial details that can make or break your funnel's effectiveness.

Let's talk about how we can make sure that doesn't happen. Because the devil is in the details, they say, and that rings especially true when it comes to sales funnels.

First things first, have you identified your target audience? We know, we know, it seems like a no-brainer, but you wouldn't believe how many female founders skip this step. Knowing your ideal customer's symptoms is the foundation of a successful sales funnel. If you don't know their symptoms, how can you effectively guide them through the funnel?

Next, take a good look at your lead magnet. Is it compelling enough to entice people to give you their email address? Is it providing real value to your potential customers? Remember, the lead magnet is the first step in building a relationship with your audience. If it's not strong, the rest of your funnel is built on shaky ground.

Speaking of relationships, how are you nurturing your leads? Are you providing them with valuable content and engaging with them on a consistent basis? If you're not building those connections with your leads, they'll quickly lose interest and go elsewhere.

And let's not forget about the all-important call to action. Is it clear and compelling? Does it guide your leads towards the next step in the funnel? A weak or confusing call to action can stop a potential customer in their tracks, so make sure it's crystal clear what you want them to do next.

Finally, don't neglect the follow-up. Once you've captured a lead, it's crucial to keep the momentum going. Are you setting up automated email sequences to stay in touch with your audience? Are you tracking your leads' behavior to tailor your messaging to their specific needs? Remember, the sale often happens in the follow-up, so don't drop the ball here.

At the end of the day, success in sales funnels is all about the details. Take the time to nail down these key elements, and you'll be well on your way to creating a funnel that consistently converts leads into customers. Don't let the devil in the details trip you up.

Have questions about your sales funnel?

Meet with Angie Giltner, one of our Co-FoundHers and she'll show you how to create a sales funnel. Click below to jump on her calendar.