I've been told that buying is emotional, not logical, so why does language matter that much? It matters because language is your buyer's emotional system, externalized. The specific words your market uses aren't just vocabulary, they're the exact phrases attached to their fears, their frustrations, and what they desperately want. When you use their words, they know you understand them. They feel seen and heard, which is strategy delivering emotion with precision.
Why is every session 3 hours, that's a really long time? I understand. At first glance, 3 hours in one sitting seems daunting. Here's how our 3 hours together are broken down: Hour 1 is fully of engaging teaching + training on how + why we're going to strategically proceed. Hours 2-3 is co-working time. With me by your side, you'll perform customized market research. This is your opportunity to ask questions + gain laser-focused clarity on your market. You'll be able to take breaks as needed. Time flies faster than you realize. I recommend taking a self-care break after every session.
Why do I need 4 sessions over the course of 12 months? The sessions build upon on another. In session 2, you'll build upon what you learned in session 1 + so forth. It'll take us 4 session to obtain maximum clarity on your market.
You mentioned there's Trello support between sessions, what does that look like? You'll create a free Trello account; no need to upgrade to paid unless you desire. I'll guide you through setting it up prior to our first session. Trello has an small learning curve + is very user friendly. Plus, I'm available to help you as needed. In between our sessions, we'll communicate via Trello. I'll be able to review your progress + ensure you're staying on the path, saving you hours of wasted time, frustration + confusion. You'll never be on your own throughout the process.
I'm not a "numbers person," will market research be over my head? No prior experience needed. I walk you through the process, no math or numbers skills required. Plus, you'll be researching thoughts, feelings, statements, sentiments, behavior, etc., not numbers.
What if I don't have time for quarterly sessions? If you don't have 3 hours four times a year to serve more clients, gain more freedom, and enjoy flexibility, your calendar controls you, which means, there's no autonomy, flexibility or freedom in your business. Are you operating your business as you desire?
I've tried market research before and it didn't work. You've never been taught how to properly execute market research based on your unique business. Most women use a one-size-fits-all checklist and/or market research methods that worked for someone else's business.
What happens if your coaching doesn't work for me? I won't invest unless there's a safety net to protect me + my money so I totally get it. If you're not 100% completely satisfied with your results, I'll move mountains to make it right or gladly return your entire investment.
Can I really get back 20 weeks of time over the next 12 months? Yes! HOW? No more guessing. No more creating content/messages that don't convert. No more problem solving why don't they buy. No more constantly changing/updating your bios, websites, etc. Only data-driven outputs using your market's language.